Demographic targeting picks places that match a profile of who might buy. porterzip starts from who already does. Here is the difference that makes.
See your growth map| # | zip | city | state | score | vs_expected |
|---|---|---|---|---|---|
| 1 | 97212 | Portland | OR | 99 | 42.11× |
| 2 | 55414 | Minneapolis | MN | 99 | 12.43× |
| 3 | 97006 | Beaverton | OR | 99 | 5.22× |
| 4 | 78731 | Austin | TX | 96 | 3.93× |
A demographic buy assumes your customer looks a certain way, then finds places that fit the profile. It can be close, but it is a guess about who might respond, made before anyone has.
We read the people who already buy from you and find where your brand is genuinely catching on. Demographics still help us describe those places, but the starting point is real behavior, not a profile.
Because we work from your own data and build a holdout in, you can measure whether a campaign actually added customers. A demographic buy alone rarely gives you that proof.
Yes, to describe your strongest markets and to find new ones that resemble them. We just do not start from a demographic guess. We start from your own customers.
Yes. We rank new markets by how closely they resemble the places you already win, which is grounded in your real customers rather than a profile alone.
Send us your customer list. The map and the first proof come back within days.
See your growth map