A trade area tells you where your customers are today. porterzip adds the part that is missing, which of those areas are still catching on and which have already leveled off.
See your growth map| # | zip | city | state | score | vs_expected |
|---|---|---|---|---|---|
| 1 | 97212 | Portland | OR | 99 | 42.11× |
| 2 | 55414 | Minneapolis | MN | 99 | 12.43× |
| 3 | 97006 | Beaverton | OR | 99 | 5.22× |
| 4 | 78731 | Austin | TX | 96 | 3.93× |
We place every customer in a ZIP and build the real footprint around each of your locations, so you can see the areas that actually feed each store or service zone.
A settled trade area and a rising one look the same on a map of today. We separate them by measuring the growth that size and ad spend cannot explain, so you can tell the difference.
The rising areas come formatted for mail, EDDM, DOOH, CTV and local social, so you can put weight behind the parts of a trade area that are actually growing, then measure it.
Yes. We build the footprint around each location from your own customers, then flag the areas that are still catching on around each one.
A standard map shows today. We add momentum, so you see which parts of each trade area are rising rather than settled.
The place based ones that fit a location, like direct mail, EDDM, DOOH, CTV and local social, all formatted and ready to load.
Send us your customer list. The map and the first proof come back within days.
See your growth map