A customer heatmap is a useful picture of where you already sold. The trouble is that is usually just your biggest market. Here is how porterzip is different.
See your growth map| # | zip | city | state | score | vs_expected |
|---|---|---|---|---|---|
| 1 | 97212 | Portland | OR | 99 | 42.11× |
| 2 | 55414 | Minneapolis | MN | 99 | 12.43× |
| 3 | 97006 | Beaverton | OR | 99 | 5.22× |
| 4 | 78731 | Austin | TX | 96 | 3.93× |
Plot your customers and the brightest spots are your largest, oldest markets. That is helpful for seeing your base, but it points your budget at places you have already won rather than places you are winning.
We measure the growth that your size and ad spend cannot explain, then rank markets by that momentum. The places at the top are the ones pulling in new customers on their own, whether or not they are the biggest.
A heatmap is where the work ends. With porterzip the ranked markets come formatted for the channels you run, and after your campaign we measure the lift against a holdout. You go from a picture to a decision you can prove.
No. It is a fine picture of your base. It just answers where you have already been, not where you are growing, which is the question that guides where to spend next.
Yes. We show density and growth side by side, so you can tell a large settled market from a rising one.
Send us your customer list. The map and the first proof come back within days.
See your growth map