CTV targeting

Point your CTV buy at where you are growing

Connected TV can target by geography, so the only question is which places deserve the impressions. porterzip ranks the ZIP codes where your brand is catching on and hands you a list ready for your CTV platform.

See your growth map
targeting-master_2026Q2.csv 42 markets
# zip city state score vs_expected
1 97212 Portland OR 99 42.11×
2 55414 Minneapolis MN 99 12.43×
3 97006 Beaverton OR 99 5.22×
4 78731 Austin TX 96 3.93×
… 38 more markets
Find

Impressions where demand is building

We set aside the sales your ads paid for and the sales that come from a place just being big, then rank what is left. Your CTV weight goes to the communities pulling in new customers on their own.

Spring EDDM drop
38 targeted markets vs a randomized holdout
+0% incremental lift
90% CI 20–36%, targeted minus held-back
Targeted Held back
+28% launch before after
Load

Ready for your CTV platform

The ranked ZIPs come in the format your buying platform expects, so your team can build the geo target without rebuilding the list by hand.

Untapped markets that match your winners
80304 Boulder, CO 96
02143 Somerville, MA 94
53703 Madison, WI 91
97202 Portland, OR 89
84103 Salt Lake City, UT 87
Ranked by demographic resemblance. You have zero customers here today.
Prove

Measure the markets you ran

Hold a set of markets back, run CTV in the rest, and we show how much more the targeted markets grew. A clean read on whether the buy worked.

Common questions

Which CTV platforms does the list work with?

The list is a ranked set of ZIP codes formatted for geo targeting, so it fits the major connected TV buying platforms your team already uses.

Do you buy the media?

No. We hand you the targeting. You run the buy through your own platform or partner.

Can CTV lift really be measured?

Yes. We build a geographic holdout, so you can compare the markets you ran against the ones you held back.

Target your CTV buy

Send us your customer list. The map and the first proof come back within days.

See your growth map