How to load each file

The product. One row per region with everything to allocate from.

1. 1 Download the master file
2. 2 Open it in any tool you allocate from, it carries the score and the data behind every region
3. 3 Use it as the source for any channel buy you plan by location

Drop-in. Postal code and country for the ad-set bulk location importer.

1. 1 Download the Meta Ads file
2. 2 In Meta Ads Manager open your ad set and find the location field
3. 3 Choose to add locations in bulk
4. 4 Set the location type to postal codes and the country to United States
5. 5 Upload the file then review and confirm the matched locations

Drop-in. Postal code geo list for CTV and display.

1. 1 Download the Trade Desk file
2. 2 In your campaign create a postal code geo list
3. 3 Upload the postal codes then apply the list to your line item

Real USPS carrier routes per growing ZIP with household counts and an estimated drop cost.

1. 1 Download the EDDM file
2. 2 Open the USPS EDDM tool and start a mailing
3. 3 Match the carrier routes in the file to your route selection
4. 4 Confirm the household counts then hand off to your mail provider

Each growing ZIP mapped to its Google Ads geo-target Criteria ID. We build the mapping, we never fake an ID.

1. 1 Download the Google Ads file
2. 2 Open Google Ads Editor and select your campaign
3. 3 Go to Keywords and Targeting then Locations
4. 4 Choose make multiple changes and set the first column to ID
5. 5 Paste the Criteria ID column, process, then review and keep the changes

Region and metro rollup. TikTok targets region, not ZIP.

1. 1 Download the TikTok file
2. 2 In TikTok Ads Manager open location targeting
3. 3 Add the regions and metros from the file

Latitude, longitude and radius geofences for your DOOH buyer.

1. 1 Download the DOOH file
2. 2 Send the lat, lng and radius geofences to your DOOH buyer
3. 3 They load the geofences into the campaign

Segment rule for your opted-in customers, never contacts. Location ZIP is in this list.

1. 1 Download the Klaviyo file
2. 2 In Klaviyo create a segment where location zip is in this list
3. 3 Apply the segment to your own opted-in flow or campaign

Drop-in. ZIP list for neighborhood ads, the channel closest to word of mouth.

1. 1 Download the Nextdoor file
2. 2 In Nextdoor Ads Manager open your campaign's audience settings
3. 3 Choose location targeting by ZIP code
4. 4 Add the ZIPs from the file, best markets rank first

Drop-in. Postal codes for Pinterest location targeting.

1. 1 Download the Pinterest file
2. 2 In Pinterest Ads open your ad group targeting
3. 3 Choose locations and switch to postal codes
4. 4 Add the postal codes from the file, best markets rank first

Audience spec for your mail provider. Geography and household counts, never a contact.

1. 1 Download the addressed mail file
2. 2 Send it to your mail provider, they source the addresses
3. 3 The rank column shows where to spend first, households size each drop