First, we show you where you're growing.

Not where you're dense. Where you're spreading.

The growth map

Every market on one map, classified growing, steady, too early or not organic. Click any market for the full read.

The momentum score

Each market scored 0 to 100 against what its size predicts. A big flat market scores low. That is the point.

Paid spend stripped

Share your spend by ZIP and we strip the growth your ads explain, so an advertised market never reads as organic.

Population and newcomers stripped

A market filling with movers is not word of mouth. We strip in-migration too, so a moving-truck boom never reads as momentum.

Look-hot markets flagged

A spike without the spreading fingerprint gets flagged not organic. We don't guess the cause. We just tell you it isn't spreading.

Movement, watchlists and alerts

Every refresh shows what changed. New hot markets, cooled markets and the ones to watch, with 12-week trends behind each.

Then we show you who you're reaching.

Geography answers where. This answers who, so your creative and your offer fit the market.

Growing vs rest · 100 = par

Average order value141

Repeat rate126

New in the last year118

The Audience Report

Your growing markets against the rest of your footprint, every metric indexed to 100. Yours to download.

Most over-indexed

College educated, professional, renters2.3×

Affluent, larger families1.6×

Area types

Named neighborhood types built from public data, with your over-index on each. No licensed panel, no black box.

ZIP 97212 · area averages

Median income$84k

College educated48%

Median age36

The demographic portrait

Income, education, age and home tenure for every market. Area averages, never individual data.

How they buy

High value loyalists · 22% Mid value buyers · 41% Lapsing high spenders · 14%

Value segments

How your customers buy, from high value loyalists to lapsing buyers, and the markets where each group concentrates.

ZIP 97212 · your category

$2.4M

a year in category spend · you hold 3%

What each market is worth

Category dollars for every market, so headroom reads in money instead of customer counts.

Strongest ties from 97212

97005 · Beaverton100

98661 · Vancouver82

97301 · Salem61

Socially connected markets

The ZIPs each winner shares its strongest friendship ties with. Context for where word can travel, not a claim that it did.

Then we hand you the files.

One ranked list, formatted for every channel you run.

Greenfield markets you have never touched that match your winners
Lookalike markets that resemble where you're already growing
Files filtered to a value segment, like your lapsing high spenders
A step-by-step loading guide for every format

targeting-master_2026Q3.csv 42 markets

	zip	city	state	category	momentum_score	new_customers_12mo	vs_expected
1	97212	Portland	OR	Organic	99	111	42.11×
2	55414	Minneapolis	MN	Organic	99	47	12.43×
3	97006	Beaverton	OR	Organic	99	100	5.22×
4	78731	Austin	TX	Organic	96	44	3.93×

… 38 more markets

USPS

Then we prove what it returned.

Before you spend we test our picks against your own sales history and show you how often we called it right, misses included. After your campaign we measure how much more your targeted markets grew than the rest. On the annual plan every campaign goes into a running record of what worked, market by market, channel by channel.

Tested on your own history Every campaign measured A record of what works

What you get, end to end.

First, we show you where you're growing.

Then we show you who you're reaching.

Then we hand you the files.

Then we prove what it returned.

And when it is too early to call, the page says so.

Your customers never leave the system.

See all of it on your own data.