What you get, end to end.

From your customer file to a measured lift number. Everything below ships with the platform, and every number traces to your own data.

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Growing Grow next Building

Detection

First, we show you where you're growing.

Not where you're dense. Where you're spreading.

The growth map, every market classified growing, steady, building or not organic
A momentum score from 0 to 100 against what each market’s size predicts
Paid spend and in-migration stripped, so density never reads as growth
Look-hot markets flagged when a spike never spreads
Movement, watchlists and alerts on every refresh

Growing markets vs the rest 100 = par

Average order value141

Repeat rate126

New in the last year118

2.3×

College, renters

$84k

Median income

$2.4M

Category / yr

Audience

Then we show you who you're reaching.

Geography answers where. This answers who, so your creative and your offer fit the market.

The Audience Report, every metric indexed to 100 and yours to download
Area types and the demographic portrait for each market
Value segments, from high value loyalists to lapsing buyers
What each market is worth in category dollars
Socially connected markets, context for where word can travel

targeting-master_2026Q2.csv 42 markets

#	zip	city	state	score	vs_expected
1	97212	Portland	OR	99	42.11×
2	55414	Minneapolis	MN	99	12.43×
3	97006	Beaverton	OR	99	5.22×
4	78731	Austin	TX	96	3.93×

… 38 more markets

Targeting

Then we hand you the files.

One ranked list, formatted for every channel you run.

Greenfield and lookalike markets that match your winners
Files filtered to a value segment, like your lapsing high spenders
Channel-ready for USPS EDDM, Meta, Google Ads, The Trade Desk, DOOH, TikTok and Klaviyo
A step-by-step loading guide for every format

Spring EDDM drop

38 targeted markets vs a randomized holdout

+0% incremental lift

90% CI 20–36%, targeted minus held-back

Targeted Held back

Measurement

Then we prove what it returned.

A number for your CFO, not a story.

Measured against a holdout on your own customer counts
Every campaign measured all year on the annual plan
A running record of what worked, market by market and channel by channel

Built to be honest

Two things we refuse to fake.

We flag the markets that only look big.

A dense market is not a growing one. We strip out population and the paid spend you share, then mark the spikes that never spread, so your budget backs real pull and never a mirage.

Your customers never leave the system.

Emails are hashed the moment they arrive. Addresses are encrypted and used once, only to find the ZIP. Every export is geography, never contacts.

See all of it on your own data.

Send us your customer file. The map, the files and the first proof come back within days.

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