Click a market to see how we read it.

Every ZIP opens to the full read. Where you are growing, where to grow next and where it is still too early to call.

Click any cell

Portland

ZIP 97212 · Portland, OR

×

0

/ 100

Growing

Momentum score

Organic growth accelerating

Organic growth trend

Accelerating

New customers, last 12 months

111

Penetration

26.29 per 1k residents

Above expected

42.11× normal

Spreads to nearby ZIPs

Moderate

Predicted LTV (100 is average)

110

Why this reads organic

Orders here precede orders in the surrounding ZIPs. The spread pattern of a genuine local cascade.

Durham

ZIP 27701 · Durham, NC

×

0

/ 100

Grow next

Match to your winners

Resembles Silver Lake, your third market

Customers here today

0

Resembles your market

Silver Lake, LA

Neighborhood similarity

High

Median household income

$71,800

Bachelor's or higher

59%

Category spend here, yearly

$12.4M

Why this is a target

You have no customers here yet so your own data could never show you this. The neighborhood matches the markets where you are already growing. A similarity read, the call is yours.

East Nashville

ZIP 37206 · Nashville, TN

×

—

not scored

Too early

Sample still thin

Not enough recent customers to call

New customers, last 12 months

9

Customers all-time

14

Penetration

1.2 per 1k residents

Category spend here, yearly

$9.4M

Signal so far

too thin to score

Too early to call

Not enough recent customers here yet. We do not score a market we cannot stand behind. It may qualify after your next refresh.

Your dashboards show where you sold. Not where you are about to.

Your map shows the past

Where you have already sold is not where you are catching on next.

The signal is buried

Population and paid spend hide the places with real pull.

Budget spreads thin

So your spend lands evenly, instead of backing your winners.

Anyone can show you a hotspot. We show you which ones are real.

A hotspot is usually just your biggest market. Real growth has a fingerprint. We score it, you act on it.

It accelerates

Growing faster than its size and your spend can explain.

It clusters

Concentrated where customers pull in the people around them.

It spreads

Showing up in the markets next door a few weeks later.

Know exactly what your campaign returned.

After a campaign we measure how much more your targeted markets grew than the ones you held back. A number for your CFO, not a story.

Spring EDDM DropEDDM

Started 1 Mar 2026 · 38 targeted markets vs the rest of your business

+0%

lift versus your baseline

about 76 customers above the trend

Targeted

Held back

100

launch

before launch

after launch

+36%

Both groups, indexed to the launch week. How closely the lines run before launch is how comparable the two groups were. The gap after is what you measured.

Markets
Before
After
Growth

Targeted (38)

193

287

+49%

Held back (25)

11

12

+9%

Measured against a holdout A real lift number Built on your own data

From your customer file to a ranked targeting list.

targeting-master_2026Q2.csv 42 markets

	zip	city	state	category	momentum_score	new_customers_12mo	vs_expected
1	97212	Portland	OR	Organic	99	111	42.11×
2	55414	Minneapolis	MN	Organic	99	47	12.43×
3	97006	Beaverton	OR	Organic	99	100	5.22×
4	78731	Austin	TX	Organic	96	44	3.93×

… 38 more markets

You upload your customer file

We map every customer to a ZIP. Emails hashed, addresses encrypted, contacts never leave.

We find where you're spreading

We strip out paid and population and score the residual, so dense never reads as growing.

You get a ranked targeting file

Formatted for every channel you run, with the markets that only look hot flagged.

We measure the lift

After your campaign we show how much more your targeted markets grew. You see what worked.

One ranked list, formatted for each channel.

USPS

Start with your next drop.

Your next campaign is going out anyway. Aim it at the communities where you are actually growing, then see exactly what it returned. No more budget spent on markets that were never going to move.

See pricing

See where you're growing, and what it returns.

Get the map of where your brand is growing, the targeting to act on it and the lift number when your campaign lands.

Talk to us

Your next customer lives next to your last one.