Most place based media is impossible to measure after the fact. porterzip builds a holdout into the plan from the start, so you get a real number for what your campaign added.
See your growth map| # | zip | city | state | score | vs_expected |
|---|---|---|---|---|---|
| 1 | 97212 | Portland | OR | 99 | 42.11× |
| 2 | 55414 | Minneapolis | MN | 99 | 12.43× |
| 3 | 97006 | Beaverton | OR | 99 | 5.22× |
| 4 | 78731 | Austin | TX | 96 | 3.93× |
Before the campaign runs, we set aside a matched set of markets to leave untouched. They become the honest comparison for everything you do target.
After the campaign we compare how much your targeted markets grew against the ones you held back, on your own customer counts. The gap is the lift.
We report the lift with honest confidence, not a headline you cannot stand behind. If a campaign did not move a market, you will see that too.
A matched set of markets you deliberately leave out of the campaign. Comparing your targeted markets against them shows what the campaign added, separate from everything else going on.
Any place based channel, like direct mail, EDDM, CTV, DOOH and local social, because they can all be run by geography.
You will see that. We report the real result with its confidence, whether it is up, flat or unclear. That honesty is the point.
Send us your customer list. The map and the first proof come back within days.
See your growth map