Geographic growth intelligence

Find the places your brand is catching on

Your biggest market is rarely your best one. porterzip reads your own customer list and shows you the communities where you are actually growing, ranks them for every channel you run, then proves what your campaign added.

See your growth map
targeting-master_2026Q2.csv 42 markets
# zip city state score vs_expected
1 97212 Portland OR 99 42.11×
2 55414 Minneapolis MN 99 12.43×
3 97006 Beaverton OR 99 5.22×
4 78731 Austin TX 96 3.93×
… 38 more markets
Find

Growth, not just size

A busy market can look like a win when it is really just big or heavily advertised. We set aside the sales your ads paid for and the sales that come from a place just being big. What is left is real momentum, the communities choosing you on their own.

Spring EDDM drop
38 targeted markets vs a randomized holdout
+0% incremental lift
90% CI 20–36%, targeted minus held-back
Targeted Held back
+28% launch before after
Target

One list, ranked by where to grow

We place every customer on the map and rank your markets by how fast they are catching on. You get a clean list, ready for the channels you already run, with the markets that only look hot flagged so you do not chase them.

Untapped markets that match your winners
80304 Boulder, CO 96
02143 Somerville, MA 94
53703 Madison, WI 91
97202 Portland, OR 89
84103 Salt Lake City, UT 87
Ranked by demographic resemblance. You have zero customers here today.
Prove

A number, not a story

Hold a few markets back, run your campaign on the rest, and we show how much more the targeted markets grew. It is a real lift number you can put in front of your CFO.

Alberta Hawthorne St Johns Portland
Growing Grow next Building
Where

Where this shows up

Marketers reach for geographic growth intelligence under a lot of names. Whatever you call it, the job is the same, find where you are growing and put your effort there.

  • Ranking ZIP codes for a mail drop, a CTV buy or a store search
  • Finding new markets that look like your best ones
  • Reading where your customers actually cluster
  • Proving a place based campaign really moved the needle

Common questions

What is geographic growth intelligence?

It is reading your own sales by place to find where your brand is genuinely growing, then acting on it. porterzip ranks the communities where you are catching on, hands you channel ready files and measures the lift after your campaign.

What do I have to give you?

Your own customer list. We place each customer in a ZIP and work from there. Your contacts never leave your file and every export we hand back is geography, never a contact.

Do you tell me where to spend my budget?

No. We show you where you are growing and rank it. The spending decision stays yours. Then we measure what your campaign returned.

See your own growth map

Send us your customer list. The map and the first proof come back within days.

See your growth map