Classic trade area analysis draws the footprint your customers come from. It is a snapshot of today. porterzip adds the part that changes your decisions, what is still rising.
See your growth map| # | zip | city | state | score | vs_expected |
|---|---|---|---|---|---|
| 1 | 97212 | Portland | OR | 99 | 42.11× |
| 2 | 55414 | Minneapolis | MN | 99 | 12.43× |
| 3 | 97006 | Beaverton | OR | 99 | 5.22× |
| 4 | 78731 | Austin | TX | 96 | 3.93× |
It shows where your customers are right now around a location. That is useful for understanding a store or service zone, but a settled area and a rising one look identical on it.
We measure the growth your size and ad spend cannot explain, so within the same footprint you can see which pockets are still catching on and which have already peaked.
The rising pockets come ready for the channels that fit a location, and you can hold some back to measure the lift. A classic trade area map usually stops at the picture.
Yes. We build the footprint around each location from your own customers, then add which parts of it are still growing.
It fits any brand with locations or service zones, but the same growth read works for a brand that ships everywhere too.
Send us your customer list. The map and the first proof come back within days.
See your growth map