DOOH targeting

Run out of home where growth is already moving

Digital out of home is bought by place, so placement is everything. porterzip ranks the areas where your brand is catching on and hands you a list ready to guide your screen buy.

See your growth map
targeting-master_2026Q2.csv 42 markets
# zip city state score vs_expected
1 97212 Portland OR 99 42.11×
2 55414 Minneapolis MN 99 12.43×
3 97006 Beaverton OR 99 5.22×
4 78731 Austin TX 96 3.93×
… 38 more markets
Find

Screens near real momentum

We read your own customers, set aside the pull of ad spend and sheer size, and rank the areas that are growing. Your screens run where demand is building rather than where crowds simply pass.

Spring EDDM drop
38 targeted markets vs a randomized holdout
+0% incremental lift
90% CI 20–36%, targeted minus held-back
Targeted Held back
+28% launch before after
Load

Ready for your DOOH partner

The ranked areas come formatted so your out of home partner can line screens up against them, without you rebuilding the geography by hand.

Untapped markets that match your winners
80304 Boulder, CO 96
02143 Somerville, MA 94
53703 Madison, WI 91
97202 Portland, OR 89
84103 Salt Lake City, UT 87
Ranked by demographic resemblance. You have zero customers here today.
Prove

Hold back and read the lift

Keep a few markets out of the plan, run the rest, and we show how much more the covered markets grew. A real read on a channel that is usually hard to measure.

Common questions

What is DOOH?

Digital out of home is screen advertising in public places, bought programmatically by location. porterzip tells you which locations sit in your growing markets.

Do you place the screens?

No. We hand you the ranked geography. Your out of home partner runs the placement.

Can out of home be measured?

Yes. Because we work by geography, you can hold markets back and compare, which is how we measure the lift.

Target your DOOH buy

Send us your customer list. The map and the first proof come back within days.

See your growth map