We find the communities where giving is growing on its own, so your next appeal lands where you already have support.
Where you already have supporters is not where new ones come from.
A flat door drop spends below the level that works everywhere, so it works nowhere.
You run the appeal, the return comes in, and you cannot say which markets actually paid off.
A cluster of donors is usually just your oldest, biggest catchment. Giving spreads person to person, where supporters bring in the people around them. We find the communities where it is growing faster than their size explains, hand you the ranked list and measure what the appeal returned. We are the targeting layer. You activate.
After an appeal we measure how much more your targeted communities grew than the ones you held back. A number for your trustees.
Emails are hashed the moment they arrive. Addresses are encrypted and used once, only to find the ZIP. We export geography, never contacts, so you keep every promise you made your donors.
We map every donor to a ZIP. Addresses are encrypted, emails are hashed, contacts never leave the system.
We strip out paid spend and population and score the residual, so a busy postcode never reads as a growing one.
Address and carrier-route files ready for your mail house, with the markets that look hot but are not spreading flagged.
After the appeal we show how much more your targeted communities grew. You see what worked.
Your appeal is going out anyway. Aim it at the communities where giving is growing, then see exactly what it raised. No more budget spent on markets that were never going to give.
Get the map of where giving is growing, the targeting to act on it and the lift number when your appeal lands.