We find the ZIP codes where your brand is catching on by itself, so your mail, CTV, DOOH and retail land where you already have pull.
You are paying more on paid social for less, and the channels that scale by reputation are the ones you target by instinct.
Population and paid spend hide the markets where your real pull is.
You fund a mail drop or a CTV flight, the orders come in, and you cannot say which markets actually paid off.
A hotspot is usually just your biggest market. Real growth clusters where your customers pull in the people around them, faster than your size and your spend can explain. We find those communities, hand you the ranked list and measure what acting on it returned. We are the targeting layer. You activate.
After a campaign we measure how much more your targeted markets grew than the ones you held back. A number your finance team can stand behind.
The categories people try because a friend swears by them. We find the neighborhoods where that is already happening, so your offline spend joins the conversation.
Local taste spreads block by block. We find where yours is catching on and hand you the list, so a drop or a sampling run lands where the pull already exists.
Repeat categories won on trust and word of mouth. We find where reorders are clustering on their own, so you grow the markets that compound.
Considered buys won on a recommendation. We point you to the markets that are spreading next, so you site retail and weight media on growth, not footprint.
Emails are hashed the moment they arrive. Addresses are encrypted and used once, only to find the ZIP. We export geography, never contacts. We never resell a name.
A Shopify or platform export works. We map every customer to a ZIP. Addresses are encrypted, emails are hashed, contacts never leave the system.
We strip out paid spend and population and score the residual, so a dense market never reads as a growing one.
Mail, CTV, DOOH and retail, formatted and ready. The markets that look hot but are not spreading are flagged, so you never mistake an ad spike for word of mouth.
After your campaign we show how much more your targeted markets grew. You see what worked.
Your next drop is going out anyway. Aim it at the communities where you are actually growing, then see exactly what it returned. No more budget spent on markets that were never going to move.
Get the map of where your brand is growing, the targeting to act on it and the lift number when your drop lands.